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VitaDocs Advertising & Promotions Policy The following guidelines have been established by VitaDocs to govern various aspects of Advertising on the VitaDocs Network of Sites. For these purposes, "Advertising and Advertisements" include banners, badges, contextual Advertising, Sponsored Content, and Promotions. The guidelines in this policy govern issues like acceptance of Advertisements and Promotions by VitaDocs, how Advertisements and Promotions are displayed on the VitaDocs Site, and the removal of Advertisements and Promotions from the VitaDocs Site. While third party (sponsor influenced) content must adhere to our Advertising Policy, labeling of Sponsored Content is governed by Our Sponsor Policy. VitaDocs has sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with Advertising on the VitaDocs Site. VitaDocs may change this policy at any time in its sole discretion by posting a revised policy to the VitaDocs Site. 1. VitaDocs has sole discretion for determining the types of Advertising that will be accepted and displayed on the VitaDocs Network, and under no circumstances will VitaDocs's acceptance of any Advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that manufactures, distributes, or promotes the products or services. 2. VitaDocs will not accept Advertising that, in VitaDocs's opinion, is not factually accurate and in good taste. 3. There are certain categories of advertisements that VitaDocs will not permit on the VitaDocs Network at any time. These categories include but are not limited to the following: o illegal or objectionable products o fraudulent, deceptive, illicit, misleading or offensive material o material that misrepresents, ridicules, discriminates (real or implied) or attacks an individual or group on the basis of age, national origin, race, religion, gender, sexual orientation, marital status, disability or any other status deemed inappropriate for the VitaDocs Network o alcohol o weapons, firearms, ammunition, or fireworks o gambling o pornography or related themes o tobacco use of any kind o the simulation of news or an emergency o material that directly advertises products to or is intended to attract children o media or messages for or that reference "M" rated video games or content o unreasonable, unlikely or extraordinary product or service claims o media messages or imagery that strobe or flash o media or messages that contain unsubstantiated "miracle" weight loss or other miracle claims of cure o advertising units that extend beyond the defined advertising space or interfere with the content or impact the readability of the content without user initiation o advertising units that do not retract to the defined advertising space upon user scroll off or contain a “close” or “X” for user to retract or close the ad unit/message after user initiation o advertising units that mimic computer functions or deceptively indicate a computer or other function that would be reasonable to the average user to assume as a reason to click the unit o non-VitaDocs branded, interactive media units with data capture fields on any VitaDocs editorial (non-sponsored) o non-VitaDocs branded, interactive media units with personalized or diagnostic assessments 4. Advertisers must only offer products or services, which are readily available for purchase at the advertised price (with noted tax and delivery fees). The Advertising must also clearly identify the advertiser. Any Advertising that could be misconstrued as editorial content will be clearly labeled as Advertising. 5. VitaDocs recognizes and maintains a distinct separation between advertising and sponsored content and editorial and decision-making content. All Advertising, promotional, sponsored or marketing content on the VitaDocs Site will be clearly and unambiguously identified. VitaDocs will not allow any Advertising on the VitaDocs Network that is not identified with the label of "Advertisement." Clicking on the ad unit will link you to an advertiser's site, to relevant information on VitaDocs, or to a Sponsor's Resource Center on VitaDocs. Sponsored Resource Centers are labeled as being sponsored and the name of the sponsoring entity is displayed. See Our Sponsor Policy for more information about how we label information from our Sponsors and the steps we take to help you understand the differences between VitaDocs content and Sponsored content. 6. VitaDocs retains the exclusive right to determine how any and all search results for specific information by keyword or topic are displayed on the VitaDocs Site. VitaDocs search results are not influenced based on monetary incentives provided by Advertisers or Sponsors. As described in the "Ads from Google” hyper link in the Ads from Google section on our Search pages, these "Ads from Google" are listings that have been purchased by companies that want to have links to their sites appear adjacent to search results in response to specific terms. VitaDocs may receive payment from Google in connection with displaying the sponsored link results. Content listed in search results is displayed with its source e.g. "VitaDocs News." If Sponsored Content appears in the search results, it is labeled as "VitaDocs Sponsor" so that users can make informed decisions about the content they wish to view. In addition, VitaDocs provides a separate area on the search results page labeled "VitaDocs Sponsors" in which sponsors and advertisers may purchase space to list their content or advertising. See Our Sponsors for more information. 7. VitaDocs reserves the right to reject, cancel, or remove at any time any Advertising from the VitaDocs Site for any reason and will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any Advertising, together with an explanation following the rejection, cancellation, or removal. VitaDocs also reserves the right to determine the appropriate placement of the Advertising on the VitaDocs Site. 8. It is the Advertiser’s responsibility to comply with all applicable domestic and foreign laws, including applicable laws and regulations of regulatory bodies. This includes pharmaceutical advertising to physicians and consumers that must comply with FDA guidelines for Direct to Physician (DTP) and Direct to Consumer (DTC) advertising as well as underwritten CME programs that must be labeled in accordance with the guidelines of the Accrediting Council for Continuing Medical Education (ACCME) and any other relevant accrediting bodies. VitaDocs will not monitor compliance with applicable laws and regulations. However, VitaDocs reserves the right to review all Advertising for compliance with applicable laws and regulations and, if VitaDocs becomes aware of any breach or potential breach of any applicable law or regulation or of these guidelines, VitaDocs may remove the Advertising. 9. No Advertising will be allowed on the VitaDocs Network that could injure the good name or reputation of VitaDocs or the VitaDocs Site. ________________________________________ Last Updated: August 2007 ©2007 VitaDocs, Inc. All rights reserved.
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