More Money Doesn't Mean More Sex, but More Sex Can Make You Feel Richer

July 16, 2004 -- Good news for folks whose bedrooms have more activity than their bank accounts: New research shows that sex is better for your happiness than money.

That's not to say that being financially poor but sexually active is the secret to a happy life. But despite common theory, more money doesn't get you more sex, say "happiness economics" researchers.

After analyzing data on the self-reported levels of sexual activity and happiness of 16,000 people, Dartmouth College economist David Blachflower and Andrew Oswald of the University of Warwick in England report that sex "enters so strongly (and) positively in happiness equations" that they estimate increasing intercourse from once a month to once a week is equivalent to the amount of happiness generated by getting an additional $50,000 in income for the average American.

"The evidence we see is that money brings some amounts of happiness, but not as much as what economists might have thought," says Blanchflower. "We had to look to psychologists and realize that other things really matter."