Make Mine Customized

Still another answer to the fit dilemma comes by way of a California-based company called Archetype Solutions. The brainchild of Rob Holloway, former CEO of Levi Strauss and Co., this computerized system takes body measurements and other details supplied by the shopper, including style and fit preferences, and turns it all into a custom-made garment -- for a price that rivals off-the rack styles.

Sportswear retailer Lands' End was among the first to jump on the Archetype bandwagon and has no regrets.

"We feel Lands' End Custom is revolutionizing the apparel industry -- it's changing the way people shop for clothes online," says Sam Taylor, vice president of custom clothes for Wisconsin-based Lands' End.

Lands' End's custom line began with its men's chinos, but the company quickly added women's chinos, then women's and men's' jeans, men's dress slacks, and now dress shirts for both sexes.

Customers, says Taylor, are clamoring for more. "In 2003, custom sales grew 72% over the prior year, and we're going to continue to expand in many categories," Taylor says.

The price of a pair of Lands' End custom- made jeans (which in women's sizes ranges from a 24- to 44-inch waist and 33- to 50-inch hip) is $54. If they don't fit the way you like, Lands' End will take them back and try again until you're happy. Once you are, the pattern is stored and you can reorder any time -- the same style, or another one -- knowing that you'll get the same made-for-you fit.

Lands' End has been joined by Target.com, which offers custom jeans, chinos, and shirts through its "Target to a T" program. More retailers are expected to jump on the bandwagon soon.

Whether or not you're ready to spring for custom made, here are some simple tips that can help anyone find their best fit:

• Check manufacturers' sizing charts. These are often available online, along with helpful hints on how to take your measurements correctly (Here's one: Get a friend to help).
• Try clothes on whenever possible, wearing the same type of undergarments and shoes you'll be wearing with them.
• Enlist the aid of salespeople, who may be knowledgeable about how different lines and items fit.
• If you find a line of clothing that fits well, stick with it.

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